Reality Church London Brand Development

With an emerging trend of churches who battle for relevancy through the approach of lifestyle branding, Reality Church London aimed to be the antithesis of that: never putting the focus onto the brand and functioning transparently as a community of worshippers who gather together.

The main function of the Reality Church London visual system is to solely be an identifier for a community that will continually point to Jesus, seeking the renewal of the city of London.

With this in mind, the visual direction of Reality Church London is straightforward, but approachable and encompasses an attitude of confident humility.